Direct mail is now a widely used everyday marketing tool, but all too often businesses aren’t sure exactly when they should be using it, or how to achieve the best results. This article identifies some of the most common and proven occasions when direct mail is the best tool for the job.Use direct mail to gain new customers New business development and customer acquisition all mean the same thing – gaining new customers for your business. And direct mail has an important role to play. Working from a profile based on your existing customers you can use direct mail to t
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