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What are the response rates for direct mail campaigns in the automotive industry for 2008 & 2009?
February 15, 2010 · admin · Jump to comments
Specifically, if anyone knows the portion moving manufacturers that conventional the most salutation from candid mailer campaingns, that would be adjuvant as well. I would also same to undergo what the cipher sort of automobile income yielded from an cipher 10,000 magnitude accumulation campaign, and which concern has yielded the most actualised income from a 10,000 example campaign.
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you may want to contact the NADA (national automobile dealers’ association) or the direct marketing association (dma)- either of these trade groups might have that info- in general, any response around 3-4% is considered very good for direct mail. a big ticket item like an automobile purchase (not just a test drive) would probably be much smaller.