http://worldnews365online.com/advertising/direct-mail/2010/02/15/what-are-the-response-rates-for-direct-mail-campaigns-in-the-automotive-industry-for-2008-2009.html Fast and best information on planet Thu, 08 Apr 2010 08:33:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://worldnews365online.com/advertising/direct-mail/2010/02/15/what-are-the-response-rates-for-direct-mail-campaigns-in-the-automotive-industry-for-2008-2009.html/comment-page-1#comment-3069 inimyaudi Mon, 15 Feb 2010 15:39:12 +0000 http://worldnews365online.com/advertising/direct-mail/2010/02/15/what-are-the-response-rates-for-direct-mail-campaigns-in-the-automotive-industry-for-2008-2009.html#comment-3069 you may want to contact the NADA (national automobile dealers' association) or the direct marketing association (dma)- either of these trade groups might have that info- in general, any response around 3-4% is considered very good for direct mail. a big ticket item like an automobile purchase (not just a test drive) would probably be much smaller. you may want to contact the NADA (national automobile dealers’ association) or the direct marketing association (dma)- either of these trade groups might have that info- in general, any response around 3-4% is considered very good for direct mail. a big ticket item like an automobile purchase (not just a test drive) would probably be much smaller.

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