Product Description
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles” defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge” explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives” gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice” highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.


This is the best overview of the graphic design field I have ever seen. Clear, concise,timely, engaging… the list goes on. Every incoming student in the field should own this book. I would consider it essential for an understanding of why the industry is where it is now, and where it may go in the near future. Maybe even 6 stars.
Rating: 5 / 5
-this book is half the price of meggs… it is exactly what the title says except i wish there was more theory in it. it also lacks a bauhaus page but does have designer portfolio associated with the school
Rating: 5 / 5
I teach Graphic Design and Digital Media and am very impressed with this book. I often refer to it and use its examples in my classes. The book does a wonderful job with laying out the numerous elements of graphic design while providing great examples. Designer biographies and mini-portfolios are included, as well as categorical breakdowns – album covers, logos, posters, etc.
The book is accessible to those who are just starting out in graphic design, as well as helpful to those who are masters in the field.
The world of Graphic Design can be a bit overwhelming at times, as there is so much information out there. This book captures all of that information and organizes it into an enjoyable, easily understandable layout.
Rating: 5 / 5
A must have for all graphic designers either student or professional. This book should be part of your collection. I highly recommend.
Rating: 5 / 5
This is the kind of overview graphic designers and design students need to be looking at. A good run down of most things Graphic Design related. Only a few criticisms would be that revisions would have to be made to keep it contemporary, although the beauty of a book is that; it is set in that time. Also, tthe Principles are oddly divided into sections like, Toilet signs… but this is minor nit picking.
Rating: 5 / 5