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Strategic Marketing for Non-Profit Organizations
December 13, 2009 · admin · Jump to comments
Product Description
Reflecting the most recent, germane aggregation in the field, this best-selling aggregation offers readers a applicatory groundwork for marketing in noncommercial organizations.
Its news encompasses the whole marketing process, providing priceless insights on strategic evaluations, positioning, mart targeting, and more.
For managers and forthcoming managers of noncommercial organizations, for-profit organizations, and polity agencies.
Strategic Marketing for Non-Profit Organizations
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I ordered this book because it was on the recommended reading list for preparation for the CFRE exam. I found the book very interesting but so rich in information that it was a bit difficult to digest. The book is great but I need more time to read this great book!
Rating: 5 / 5