Category Archives: Public Relations

What is the difference between Public Relations Specialists and Managers?

Posted by admin on January 14, 2010 2 comments

What is the difference between Public Relations Specialists and Public Relations Managers? Other then the fact that the Public Relations Specialists is a hot job and that the Public Relations Managers get paid way more. You see I’m looking into careers and what classes I should take, etc. and I don’t really know the diferences. Can anyone help?

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public relations?

Posted by admin on January 8, 2010 4 comments

What books should one read regarding public relations? I want to know what books elaborate on public relations entirely that will help me gain further knowledge of this field.

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Public Relations: A Values-Driven Approach

Posted by admin on January 2, 2010 4 comments

Product DescriptionIn a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapte

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:: Edward Bernays : on Propaganda and Public Relations ::

Posted by admin on December 27, 2009 25 comments

Edward Bernays on propaganda and public relations with a polemic insert from Steven Pinker’s ‘The Staff of Thought’. Can elite bards and scribblers create new metaphors to manipulate public opinion? I think they can, and apparently they do. According to the The Government Accounting Office, the Bush administration spent $1.6 billion over the last two and a half years on public relations operations. That’s $1.6 billion of our tax money commandeered for, among other things, OTI-style partisan …

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Strategic Planning for Public Relations

Posted by admin on December 21, 2009 1 comments

Product DescriptionThis innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering c

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Posted by admin on December 15, 2009 5 comments

Product Description“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.” Seth Godin, Author of Tribes “I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.” Tony Hsieh, CEO, Zappos.com “Putting the Public Back in Public Relations is a passionate and persuasive case for

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The Case for Public Relations from a CEO

Posted by admin on December 9, 2009 None comments

Brock Wagner, founder and brewer with Saint Arnold Brewing Company (www.saintarnold.com) discusses the benefits of a comprehensive and long-term public relations program. Saint Arnold has been a client of DPK Public Relations since 2004 and has enjoyed growth of 20% or more each year during that ongoing PR program.

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Reforms in Nigeria: the Place of Public Relations

Posted by admin on December 9, 2009 None comments

This discussion will be toed sequentially so that it is easily and understandably digested. What is Reforms?According to the Oxford Advanced Learners’ Dictionary, reforms can be defined as ‘change that is made to a social system, an organization etc in order to improve or correct it’. It is obvious here that the essence of reforms in any instance is to bring about a positive change, which will either result in improvement or correction; embedded intricately in the definition of reforms are three major words we need to further get right to ensure our comprehending of the essentials of thi

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