Tag Archives: Approach

How is entrepreneurship education should be: E-school approach

Posted by admin on June 17, 2011 None comments

Image via Wikipedia Business problems business is exploding. Companies and individuals, governments and schools have begun to recognize the powerful reality: the challenges of entrepreneurship. For too long, most of us have never considered themselves entrepreneurs, but the truth is that you have. If you encounter a problem and needs to come up with a solution, you’re a company and start doing what entrepreneurs do not find solutions to problems. entrepreneurship education needs to be changed At the same time that the business is exploding, a whole new paradig

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Computer Networking: A Top-Down Approach

Posted by admin on May 11, 2010 5 comments

Product DescriptionKEY BENEFIT: An emphasis on application-layer paradigms and application programming interfaces, encourages a lively, hands-on experience with protocols and networking concepts. KEY TOPICS: Computer Networks and the Internet; Application Layer; Transport Layer; Network Layer; Link Layer and LANs; Wireless and Mobile Networks; Multimedia Networking; Security in Computer Networks; Network Management; New discussions of VPN, IPsec, VLAN and updated technology treatment. MARKET: A useful reference for computer networking professionals.Amazon.com ReviewCertain data-communication

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Public Relations: A Values-Driven Approach

Posted by admin on January 2, 2010 4 comments

Product DescriptionIn a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapte

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Customer Based Brand Equity – A Pragmatic Approach

Posted by admin on December 31, 2009 None comments

Customer Based Brand Equity â?? A Pragmatic Approach   Dr.K.Krishnakumar, Lecturer in Commerce, Periyar University, Salem â?? 636 011   Introduction In the new era of a globalized market place, brands are key drivers of economic values of a corporation. In the new emerging business scenario, brands offer the capacity to add value which is perhaps unmatched by any of the assets which once enjoyed honour. Brands are the basis of consumer relationship and brands are becoming the most valuable assets that a business can possess. Markets, which were earlier protected, are now being libera

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