ISBN13: 9780910627542 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise
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The Complete Guide to Fundraising Management
ISBN13: 9780470375068 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThere are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as
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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Product DescriptionDirect marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows
