Tag Archives: Equity

Mudd Advertising equity review program is a success for the automotive industry

Posted by on August 12, 2011 None comments

Mudd Advertising has stimulated consideration of the capital program with more robust features designed to help dealers increase their inventory, achieving high quality of craftsmanship and create more traffic to their stores. Cedar Falls, Iowa (PRWEB) August 10, 2011 Strategy due to recent supply disruptions in vehicles production, advertising Mudd has improved its review of the capital program with more robust features designed to help dealers increase their inventory, achieving high quality of craftsmanship and create more traffic to their stores. behind the program is

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Customer Based Brand Equity – A Pragmatic Approach

Posted by admin on December 31, 2009 None comments

Customer Based Brand Equity â?? A Pragmatic Approach   Dr.K.Krishnakumar, Lecturer in Commerce, Periyar University, Salem â?? 636 011   Introduction In the new era of a globalized market place, brands are key drivers of economic values of a corporation. In the new emerging business scenario, brands offer the capacity to add value which is perhaps unmatched by any of the assets which once enjoyed honour. Brands are the basis of consumer relationship and brands are becoming the most valuable assets that a business can possess. Markets, which were earlier protected, are now being libera

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