Ad Revenue Agency forecast a recession? When the economy is good, they are in fact moving in tandem with GDP growth. However, as the canary in the coal mine, stocks plunge advertising to start a full quarter before the recession. And advertising is not only an early indicator. It is also lagging behind, with a tendency to recover for two full quarters after the recession officially ends. This reflects how advertisers are “behaving”. Marketers are beginning to push for a holiday even before the recession was officially announced that the inventory starts piling up. T
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